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April 2020

  • Beauty, Clean Living

    10 Natural Makeup Brands You Will Love!

    nontoxic makeup

    Personally, I. LOVE. Make-up. The flawless skin coverage, carefully contoured lines, and “effortless” look of beauty are oh-so-rewarding. But, I never considered all of the chemicals my face was soaking in on a daily basis, which is anything but glamorous!

    Did you know your face soaks up 5-10x’s more chemicals than your body? Since I’ve learned of the dangers of chemicals in cosmetics, I’ve switched to healthier, natural, organic alternatives.

    The good news is, there are many natural beauty products on the market and the list continues to grow as companies learn what the consumer truly wants: healthy, safe products.

    After endless hours, days, months, years… and decades (just kidding!) researching and testing products, I’ve come up with some of my personal favorite brands. Each brand is free of harmful chemicals including sulfates (SLS and SLES), parabens, phthalates, and much more!

    1. Juice Beauty

    My Favorite Brand For Make-up & All Around Skin Care! Juice Beauty products are made with certified organic ingredients, sustainable packaging, zero animal bi-products (vegan!) and are never tested on animals (cruelty free!). Juice Beauty products are formulated with organic botanical juice, rather than petroleum fillers or water, which means your skin is getting more antioxidants and nutrients than ever before! Made in the U.S.A.

    My Picks: Foundation, Concealer, and Liquid Lip.

    2. 100% Pure

    The brand’s natural, pure formulations are completely free of artificial colors and use fruit, vegetable, tea, and plant pigments rather than synthetic dyes. 100% Pure is free of artificial fragrances, synthetic chemical preservatives, and all other toxins. Cruelty-free. Made in the U.S.A.

    My Pick: Mascara and if you like a bit of a shimmer, you will love this Eye-shadow.

    3. Ilia

    Ilia products are carefully crafted with natural ingredients that protect your skin from everyday environmental stress. The product line is also vegan, silicone-free, cruelty-free, gluten-free, nanoparticle-free, paraben-free beauty products and comes in sustainable, recyclable packaging! Made in the U.S.A.

    My Picks: Bronzing Powder and the Multistick

    4. Au Naturale

    As one of the cleanest overall brands on this list, Au Naturale uses USDA Certified Organic ingredients whenever possible with the exception of the minerals they use to pigment the cosmetics (since the pigments were never living, they cannot be considered organic). Paraben-free, gluten-free, bismuth oxychloride-free, non-nano, carmine-free, vegan, and cruelty-free (both PETA-approved and Leaping Bunny Certified). Made in the U.S.A.

    My Pick: Au Naturale Vegan Organic Lip Gloss in Magnolia

    5. Tata Harper

    Tata Harper’s highly concentrated beauty products are jam packed with vitamins and nutrients in addition to being 100% free from all fillers, synthetics, artificial colors, fragrances, and GMOs. Tata Harper also uses 100% post consumer materials in their packaging and hold the following certifications: PETA Cruelty-Free, American Vegetarian Association, FSC certified, and ECO-Cert Certifications. Made in the USA.

    My Pick: Tata Harper Anti-aging Neuropeptide Highlight

    6. W3ll People

    Made using natural ingredients and no chemical fillers, W3ll People is also cruelty-free and vegan! If you are going for a “natural” look, this affordable product line is for you. Made in the U.S.A.

    My Pick: Bio Brightening Powder and Bio Baked Bronzer Powder

    7. RMS Beauty

    Formulated using organic, natural ingredients, RMS products are non-gmo, non-nano, hypoallergenic, noncomedogenic, soy-free, and cruelty-free. RMS Beauty is (mostly) gluten-free with the exception of their volumizing mascara which contains wheat starch. Made in Thailand.

    My Pick: Wild With Desire Lipstick and Lipliner

    8. Mineral Fusion

    Mineral Fusion is formulated using natural ingredients. All ingredients are gluten-, paraben-, talc-, SLS-, phthalate-free and also free of artificial colors, synthetic fragrances. Mineral Fusion is perfect for the mid-price range, non-toxic beauty products. Cruelty-free. Made in the U.S.A.

    My Pick: Blush

    9. Lawless

    With the tag line “Clean AF”, Lawless creates naturally high pigmented colors, free of common toxic ingredients like fragrance, formaldehyde, coal tar, mineral oil, and much more. A clean option, but not the absolute cleanest due to their use some artificial coloring and a few other questionables. Cruelty-free. Made in the USA and Europe.

    My Pick: Lipstick

    10. Pacifica

    Formulated using natural pigments, without harmful chemicals like carmine, phthalates, petroleum and silicone. Pacifica is moderately priced, 100% Vegan and Cruelty-free. Again, another clean brand in general, but beware of artificial fragrance in some of their products. Made in the U.S.A.

    My Pick: Eye-shadow Palette

    Other Considerations

    Beauty Counter and Crunchi Cosmetics
    are two other brands you may want to consider. In general, their products are clean and many people love them! But I am a little skeptic of MLM’s and personally don’t purchase their products – mainly because I’ve found other truly transparent brands that I love! Both have had some controversy regarding their products and ingredient disclosure information – even so, I would for sure choose either over conventional products.

    What about beauty brands that claim to be ‘natural’, ‘organic’, ‘non-toxic’ and ‘clean’? Numerous brands use ‘clean’ words as a part of their marketing strategy, but in fact, are not clean at all. They may contain some organic ingredients, but also often contain ingredients that are harmful and shouldn’t be in products at all. Some of these ‘bad’ ingredients to look out for include, but are not limited to, sulfates, polyethylene glycol, sodium laureth sulfate, phthalates, parabens, formaldehyde, talc, heavy metals, and fragrance. Fragrance can include up to 3000 unregulated chemicals including phthalates and other chemicals. Steer clear!

    Pro Tip: Always check the labels as ingredients may change.

    I’m ready to enhance my natural beauty. Where can I buy clean beauty products?

    Visit The Detox Market, Safe & Chic, or AILLEA online or shop my personal favorites on Amazon for a plethora of pure beauty products all at your finger tips! Additionally, some clean products are sold at Target, Whole Foods, and Sephora,

    Thanks for reading and don’t forget to follow along on social media!

    Disclosure: Some of the links in this post are “affiliate links.” Therefore, if you click on a link and purchase the item, we may receive a small commission. Regardless, we only recommend products or services that we use personally and have extensively researched. We pride ourselves on honesty and integrity to our readers.

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